Pool contractor website design that sells the backyard.

Nobody spends that much on a pool after one phone call. They dream about it for months and look at hundreds of photos. We build the site they keep coming back to.

  • Fixed price before we start
  • Live in about two weeks
  • You own everything
The problem

Why pool contractors lose the project before the design meeting.

Pool work is two businesses: big builds and remodels that take months to sell, and weekly service that pays every week. A site has to sell both.

01

The dream needs pictures

People save pool photos for months. A site with five pictures loses to the builder with a gallery of real backyards.

02

Big money needs a clear process

Design, permits, dig, finish: if your site doesn’t walk through it, people fear a project that drags on for a year.

03

Service customers can’t find a plan

Weekly cleaning and chemical service is steady money. If your plans aren’t on the site, homeowners call whoever is on the app.

04

Repairs are urgent too

A dead pump or a green pool before a party is a same-week job. No repair page, no repair calls.

What's included

What goes into a website for pool contractors.

Good pool contractor website design feels like a backyard on a good day: blue water, clean lines, nothing confusing.

Project gallery

Your real builds and remodels, sorted by style: freeform, geometric, spa, outdoor kitchen.

Build process and timeline

Design, permits, construction, startup: what happens and roughly how long.

Remodel and resurfacing

Replaster, tile, decks and equipment upgrades for pools that are just tired.

Service plans

Weekly cleaning and chemicals: what each plan covers and how to sign up.

Repair page

Pumps, heaters, leaks, green water: the jobs people need this week.

Financing, if you offer it

Who you work with and how it works, said plainly.

License up front

In Florida, licensed contractors must show their license number in ads, websites included.

Your real reviews

The reviews your customers left on Google. We never write reviews for you.

How it brings in work

Pool contractor marketing that sends leads to your phone.

A website alone is a business card. Four pieces, set up together, make the phone ring.

01

The website

Fast on a phone, with your best backyards up front and the estimate form on every page.

02

Your Google Business Profile

The map listing for “pool builder near me” and “pool service near me”, full of photos.

03

Ads that show the finished pool

Facebook and Instagram are made for backyard photos. We build the ads and aim them at your towns.

04

The lead on your phone in seconds

Name, number, ZIP and build, remodel or service land in Telegram on your phone.

Once the jobs pile up, MM CRM keeps every lead, route and build in one place for $99 a month, with every user included.

Lead apps vs. your own site

Renting leads, or owning them.

Lead apps can fill a slow week. But a pool lead there is often just collecting quotes.

Compare Lead appsAngi, Thumbtack and others YoursYour own siteWebsite, Google profile, ads
Who else gets the lead Often several other pool contractors Only you
How you win the job Call first, quote lowest They already chose to call you
Who owns the customer The app You
What you pay for Every lead, again and again The site once, then the ad budget you choose
What builds up over time Nothing you keep Your reviews, your name, your pages on Google
A real client, different trade

Blue Oak Home Solutions left the lead apps.

Blue Oak is a handyman company, not a pool contractor, so your numbers will differ. Same move, though: stop buying shared leads.

Before, on lead apps
  • $1,400a month on leads
  • 40leads a month
  • 18%turned into a job
After, with their own site
  • $1,200a month on ads
  • 57leads a month
  • 40%turn into a job

See more client results

Pricing

How much does a pool contractor website cost?

Fixed prices, in writing. For pool contractor website design we usually recommend Pro. Builders who sell big projects all year should look at Premium: SEO pages for each pool type and town keep working between ad campaigns.

Look the part

Basic — $1,990

Your brand and a full site with a gallery. For pool companies with steady referrals.

Choose Basic
Our pick for pool contractors

Pro — $3,290

Basic, plus an audit, Google Business Profile, ads and the lead form that reaches your phone.

Choose Pro
The whole year handled

Premium — $5,490

Pro, plus SEO pages for each service and town, MM CRM setup, social posts, branded gear and four seasonal refreshes.

Choose Premium
Only need one page? A Landing Page for one offer, like resurfacing or weekly service, is a fixed $999. Only need one page? Landing Page — $999 See what’s included
Need just one piece? A logo, a Google profile, ads or SEO: every service is also sold on its own, at a fixed price. Price a single service

Ad budgets are separate and paid straight to Google or Facebook. Compare every package and service.

How it works

Three steps from the first call to launch.

  1. We talk about your pools

    Builds, remodels or service, the towns you cover. Send your best project photos.

  2. We build the whole thing

    You approve everything before it goes live.

  3. Your phone starts ringing

    Leads come straight to your phone, and we show you what’s working in plain numbers.

About two weeks from the first call to launch, and you own everything we make for you.

Tell us about your pool business
FAQ

Questions pool contractors ask us.

Don't see yours? Ask us. It's free, and there's no pressure.

Ask a question
How much does a pool contractor website cost?

From $999 for a Landing Page to $1,990 (Basic), $3,290 (Pro) or $5,490 (Premium) for a full site and more. Your quote is fixed and in writing.

How long does it take?

Most sites go live about two weeks after our first call, branding included. Bigger sites take longer, and your quote says how long.

I build pools and run service routes. One site or two?

One site, with separate sections. A builder customer and a service customer ask different questions, so each gets its own pages and form option.

Will my pool contractor website show up on Google?

Every pool contractor website design we do is built so Google can read it. No one can honestly promise the top spot. First calls usually come from your Google Business Profile (in Pro); ranking in regular search takes months (SEO is in Premium).

Do I need my own project photos?

Yes. Real backyards sell pools. Drone and evening shots work great, and phone photos are fine to start.

Can you show my 3D designs or renderings?

Yes, if you have them. They sit next to finished photos so people see the plan and the result.

Who owns the website?

You do. Once it’s paid, the site, logo and files are yours, with the domain and hosting in your name.

Are there any monthly fees?

Not for the site: it’s a one-time price, plus a small yearly domain and hosting bill. Monthly fees start only if we look after the site, or you add MM CRM at $99 a month.

Fill next season’s build schedule now.

Tell us about your pool business and we’ll send a free, fixed quote. No pressure. Prefer to type? Message us on Telegram.