What the numbers actually say.
We run websites, branding and ads for contractors, and we keep the receipts. This is where the campaign numbers go — what things cost, what they returned, and what we got wrong.
Published in English only.
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Checklist
Open your own website on your phone. Here are eight things to check.
Most contractor sites fail at least two of them, and each one costs jobs quietly — nobody emails to say they would have called but could not find the number. Ten minutes, no tools, nothing held back.
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Guide
Google Business Profile is the cheapest advertising a contractor has. Most never set it up properly.
A handyman's profile brought 18 direct enquiries in its first month and cost nothing to run. What to set up, in what order, what to skip — and the two calls nobody can make for you.
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Case study
Thumbtack vs Facebook ads: what $5,000 bought a Florida handyman in six months
Same budget, same six months, both sides measured. 173 leads became 343, 39 booked jobs became 110, and the cost per job fell from $128 to $45 — including the campaign that barely beat Thumbtack at all.