Not on your laptop. On your phone, on mobile data, the way a homeowner with a burst pipe will open it.
Most contractor websites fail at least two of these. Each one costs jobs quietly — nobody emails to say “I would have called but I couldn't find your number.”
1. Can someone call you without scrolling?
Open the page. Don't scroll. Is there a phone number you can tap?
Someone standing in two inches of water is not reading your About page. If the number isn't on screen the moment the page loads, you are relying on a panicking stranger to go looking for it.
2. Does the number actually dial?
Tap it. If nothing happens, it is text — or worse, it is baked into an image in your header.
This one catches people out constantly. The number is right there, it looks fine, and it does nothing when a thumb lands on it.
3. Is there a form?
A lot of enquiries arrive at nine in the evening, from someone who does not want to call a stranger. In Mike's first month on Google, six of his eighteen contacts came by text or WhatsApp rather than a call.
If calling is the only way to reach you, those people go to whoever answers in writing.
4. Does it fit the screen?
Try swiping sideways. If the page moves left and right, something on it is wider than the phone.
It is a small thing that reads as carelessness — and if the site is careless, so is the guy, is the thought the visitor does not quite have but acts on anyway.
5. Is there a padlock in the address bar?
No padlock means no HTTPS, and Chrome prints “Not secure” next to your name. You are asking for a phone number on a page the browser is warning about.
6. Does it say where you work?
Not “serving the local area.” The actual towns. Miami, Hialeah, Coral Gables.
Half of all enquiries start with someone checking that you cover them, and Google reads it too.
7. Is your Google listing linked?
Your Google Business Profile is where your reviews live. If your site does not point at it, you are making people search for the thing that convinces them.
8. How fast does it load?
On mobile data, not your wifi. Count it out. More than about three seconds and you are losing people before the page appears.
For reference: Mike's site is interactive in 368 milliseconds and fully loaded in 583. That is what a site built properly does. Most contractor sites are ten to twenty times slower, because they are carrying a page builder, four tracking scripts and a hero image nobody compressed.
Count your failures
None or one — you are ahead of most of your competition.
Two or three — fixable in an afternoon, and worth the afternoon.
Four or more — your website is costing you work every week. Not dramatically, just quietly, one person at a time who could not find the number and called the next guy.
Every one of these is checkable for free in ten minutes, and the list is the whole list — there is nothing held back. If you would rather hand it to someone, that is what we do.