Collision repair website design that wins the car before the insurer picks a shop.
After an accident, the insurer suggests a shop, but the driver gets to choose. We build the site that shows them why it should be yours.
- Fixed price in writing
- Live in about two weeks
- You own everything
A concept we designed for a collision repair shop, not a real client.
Where a collision repair shop loses clients before they call.
Drivers think the insurer chooses
Many people don't know they can pick their own body shop. A clear page explaining that wins jobs.
“Will it look like new?”
Paint match and quality are what people fear. Real before-and-afters and a warranty answer it.
Estimates take a visit
A photo estimate from the parking lot is easier than driving a damaged car in. Without one, they go to whoever offers it.
The process is confusing
Claims, adjusters, rentals, supplements. A site that walks them through it earns their trust.
What we'd build for a collision repair shop.
Straightline Collision is a made-up business. Yours gets your own brand, your own photos and your own words.
What's in it
- “Free photo estimate” in the hero, with damage photos
- An insurance claims page: “you choose your shop”
- Before-and-after gallery of real repairs
- Lifetime paint warranty and rental help, if you offer them
Want real client sites? See our portfolio.
What goes into a website for collision & body shops.
A body shop site has to calm a stressed driver and make the estimate easy.
Photo estimate form
Name, phone and photos of the damage, sent to your phone.
Insurance claims page
How claims work, that drivers can choose their shop, and how you help.
Services
Collision repair, paint, dents, frame, glass and ADAS calibration.
Before & after gallery
Your own repairs, with real cars.
Warranty
Your paint and repair warranty, said clearly.
Rental & towing help
How you help with rentals and towing, if you do.
Your real reviews
Google reviews from customers. We never write reviews for you.
Certifications
I-CAR and manufacturer certifications, shown exactly as you hold them.
Marketing for collision & body shops that sends requests to your phone.
Four pieces, set up together, bring in repairs drivers choose for themselves.
The website
Clear on a phone, with “free estimate” on every page.
Your Google Business Profile
The map listing for “body shop near me” and “collision repair near me”.
Local ads
Google ads for collision and paint searches near your shop. You set the budget.
Estimate requests on your phone
Name, phone and damage photos reach you in seconds.
Your website is where the decision gets made.
Before anyone calls, they search, compare and read reviews. Here is what the research says about that moment.
of people judge a company's credibility by its website design.
Stanford Web Credibility Research →of people who search on a phone for something nearby visit a business within a day.
Think with Google →of consumers read online reviews when choosing a local business. Only 4% never do.
BrightLocal, 2025 →more likely to qualify a lead when you reply within an hour instead of later.
Harvard Business Review →How much does a website for a collision repair shop cost?
It depends on how many services, pages and tools you need, so we don't publish one price. Tell us about your business and we send a fixed price in writing, usually within one business day. Ad budgets are separate and paid straight to Google or Meta.
You run your business. We handle everything else.
One team, one contact person, one fixed price. No hiring a designer, a developer and an ads person and getting them to talk to each other.
Your part
Three simple things.
A short call
Tell us about your collision repair shop and the work you want more of.
Say yes or no
We show each piece. You approve it or ask for changes.
Answer your phone
New requests come straight to you. That's it.
Our part
Everything else.
Questions collision & body shops ask us.
Don't see yours? Ask us. It's free, and there's no pressure.
Ask a questionHow much does a body shop website cost?
It depends on your services, gallery and estimate setup. Tell us about your shop and we send a fixed price in writing, usually within one business day.
Can customers send photos for an estimate?
Yes. The form takes photos of the damage, so you can give a rough estimate before they drive in.
Can we say drivers can choose their own shop?
Yes. Most states let drivers choose their repair shop. We write it plainly and you confirm it for your state.
Can we list the insurers we work with?
Yes, as long as it's true and you're comfortable naming them. We don't use insurer logos without permission.
Will the site help us rank for “body shop near me”?
It's built so Google can read every page. No one can honestly promise the top spot. Your Google listing usually brings the first calls; regular search takes months.
Who owns the website?
You do. Once it's paid, the site, logo and files are yours, with the domain and hosting in your name.
Be the shop they choose.
Tell us about your collision repair shop and we'll send a free, fixed quote. No pressure. Prefer to type? Message us on Telegram.