Website design for personal trainers that fills your schedule.
Clients hire a trainer they trust, not a gym. We build the personal brand, site and Google listing that make people pick you, and book a first session.
- Fixed price in writing
- Live in about two weeks
- You own everything
A concept we designed for a personal training business, not a real client.
Where a personal training business loses clients before they call.
You're invisible outside the gym
Your clients love you, but new people can't find you. Without a site or Google listing, word of mouth is your only channel.
Instagram isn't a sales page
Your posts get likes. A site tells people what you offer, what it costs and how to start.
Everybody claims transformations
Real results with consent beat stock photos. Your site has to show your clients, not someone else's.
Online coaching has no home
If you coach online, people need a place to understand it and sign up without a dozen DMs.
What we'd build for a personal training business.
Rep Lab Personal Training is a made-up business. Yours gets your own brand, your own photos and your own words.
What's in it
- “Book a free session” in the hero, with your main goal
- Pages for one-on-one, small group and online coaching
- Real client stories with consent
- Your certifications and specialties up front
Want real client sites? See our portfolio.
What goes into a website for personal trainers.
A trainer's site is a personal brand: who you help, how, and how to start.
Your personal brand
A logo and look that work on the site, your gear and your Instagram.
Programs
One-on-one, small group, online coaching and nutrition, explained simply.
Free session booking
A first session booked straight into your calendar.
Client stories
Real results, with written consent and a “results vary” note.
Certifications
Your certifications and specialties, like injury recovery or prenatal.
Packages
Session packs and monthly coaching, with prices if you choose to show them.
Your real reviews
Google reviews from clients. We never write reviews for you.
Instagram on the site
Your latest posts pulled in, so the site always looks current.
Marketing for personal trainers that sends requests to your phone.
Four pieces, set up together, bring in clients beyond word of mouth.
The website
Sharp on a phone, with “book a free session” on every page.
Your Google Business Profile
The map listing for “personal trainer near me”, with reviews and photos.
Local Instagram ads
Ads for your free session, aimed at people nearby. You set the budget.
Requests on your phone
Name, phone and goal reach you in seconds, between sessions.
Your website is where the decision gets made.
Before anyone calls, they search, compare and read reviews. Here is what the research says about that moment.
of people judge a company's credibility by its website design.
Stanford Web Credibility Research →of people who search on a phone for something nearby visit a business within a day.
Think with Google →of consumers read online reviews when choosing a local business. Only 4% never do.
BrightLocal, 2025 →more likely to qualify a lead when you reply within an hour instead of later.
Harvard Business Review →How much does a website for a personal training business cost?
It depends on how many services, pages and tools you need, so we don't publish one price. Tell us about your business and we send a fixed price in writing, usually within one business day. Ad budgets are separate and paid straight to Google or Meta.
You run your business. We handle everything else.
One team, one contact person, one fixed price. No hiring a designer, a developer and an ads person and getting them to talk to each other.
Your part
Three simple things.
A short call
Tell us about your personal training business and the work you want more of.
Say yes or no
We show each piece. You approve it or ask for changes.
Answer your phone
New requests come straight to you. That's it.
Our part
Everything else.
Questions personal trainers ask us.
Don't see yours? Ask us. It's free, and there's no pressure.
Ask a questionHow much does a personal trainer website cost?
It depends on your programs and whether you sell online coaching. Tell us about your business and we send a fixed price in writing, usually within one business day.
Can clients book and pay online?
Yes. We connect the scheduling or payment tool you already use, or set up a simple one.
Can we show client before-and-after photos?
Only real ones, with the client's written consent and a note that results vary.
I train inside someone else's gym. Can I still have my own site?
Yes. The site is about you as a coach, and lists where you train. Check your gym's rules about independent trainers first.
Will the site help me rank on Google?
It's built so Google can read every page. No one can honestly promise the top spot. Your Google listing usually brings the first clients; regular search takes months.
Who owns the website?
You do. Once it's paid, the site, logo and files are yours, with the domain and hosting in your name.
Your schedule, full.
Tell us about your personal training business and we'll send a free, fixed quote. No pressure. Prefer to type? Message us on Telegram.