Insurance agency website design that brings quote requests, not tire-kickers.
People shopping for insurance compare three or four agencies in one evening. We build the site, brand and Google listing that make yours the one they ask for a quote.
- Fixed price in writing
- Live in about two weeks
- You own everything
A concept we designed for an insurance agency, not a real client.
Where an insurance agency loses clients before they call.
The comparison sites got there first
Online quote sites sell the same shopper to several agents at once. Your own site sends you people who asked for you.
“Captive or independent?” isn't clear
If you shop several carriers, say so up front. It's the best reason to call an independent agent, and most sites bury it.
One form for everything
Home, auto, flood, business, life: one vague contact form means a slow back-and-forth before you can quote.
Nobody answers at claim time
People switch agents after a bad claim. A clear “report a claim” page shows you'll be there when it matters.
What we'd build for an insurance agency.
Harbor Point Insurance is a made-up business. Yours gets your own brand, your own photos and your own words.
What's in it
- “Get a quote in 2 minutes” in the hero, asking what they need to insure
- A page for each line: home, auto, flood, business and life
- “We shop many carriers” said plainly, with the carriers you're appointed with
- A “report a claim” button with carrier phone numbers
Want real client sites? See our portfolio.
What goes into a website for insurance agencies.
An agency site has to answer “why an agent?” and make asking for a quote easy.
Quote forms by line
Short forms for home, auto, flood or business, so you can quote faster.
Line-of-business pages
Each type of coverage you write, explained in plain words.
Carriers you represent
The carriers you're appointed with, if they allow their names to be shown.
Claims help
How to report a claim, carrier claim lines and what you do to help.
License information
Your agency and agent license numbers where your state requires them.
Service requests
ID cards, certificates and policy changes, requested in a minute.
Your real reviews
Google reviews on the site. We never write reviews for you.
Spanish version
A second language where your clients need it, written properly.
Marketing for insurance agencies that sends requests to your phone.
Four pieces, set up together, bring in quote requests all year, not only at renewal.
The website
Fast on a phone, with “get a quote” on every screen.
Your Google Business Profile
The map listing for “insurance agency near me”, with lines, hours and reviews.
Ads by line of business
Google ads for home, flood or business insurance near you. You set the budget.
Quote requests on your phone
Name, contact and what they need to insure reach you in seconds.
Your website is where the decision gets made.
Before anyone calls, they search, compare and read reviews. Here is what the research says about that moment.
of people judge a company's credibility by its website design.
Stanford Web Credibility Research →of people who search on a phone for something nearby visit a business within a day.
Think with Google →of consumers read online reviews when choosing a local business. Only 4% never do.
BrightLocal, 2025 →more likely to qualify a lead when you reply within an hour instead of later.
Harvard Business Review →How much does a website for an insurance agency cost?
It depends on how many services, pages and tools you need, so we don't publish one price. Tell us about your business and we send a fixed price in writing, usually within one business day. Ad budgets are separate and paid straight to Google or Meta.
You run your business. We handle everything else.
One team, one contact person, one fixed price. No hiring a designer, a developer and an ads person and getting them to talk to each other.
Your part
Three simple things.
A short call
Tell us about your insurance agency and the work you want more of.
Say yes or no
We show each piece. You approve it or ask for changes.
Answer your phone
New requests come straight to you. That's it.
Our part
Everything else.
Questions insurance agencies ask us.
Don't see yours? Ask us. It's free, and there's no pressure.
Ask a questionHow much does an insurance agency website cost?
It depends on your lines, quote forms and pages. Tell us about your agency and we send a fixed price in writing, usually within one business day.
Can you connect our comparative rater or agency system?
Often, yes. We link or embed the quoting and service tools you already use. If a tool can't be embedded, the form sends the request to your phone instead.
Can we show carrier logos?
Only where the carrier allows it. Many have rules for how appointed agents use their names and logos, so we check before anything goes up.
Will our license numbers be on the site?
Yes, wherever your state requires them, and in the footer either way. You approve the final wording.
Will the site help us rank on Google?
It's built so Google can read every page. No one can honestly promise the top spot. Your Google listing usually brings the first calls; regular search takes months.
Who owns the website?
You do. Once it's paid, the site, logo and files are yours, with the domain and hosting in your name.
More quote requests, fewer shared leads.
Tell us about your insurance agency and we'll send a free, fixed quote. No pressure. Prefer to type? Message us on Telegram.